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Bing Moves Further With Social Media Results

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A few months ago, Bing and Facebook partnered to bring searchers Like-based results.  If you are logged into Facebook, Bing has been promoting links that were Liked or shared on Facebook under the general results. Now, Microsoft is expanding its social search options, offering Liked annotations for all results. bing social media upgrades Bing  announced today that social media "liked" results will be more fully integrated within web results. This "like" data will be featured directly under results, and this development indicates social content could play a bigger role in catching clicks from Bing's growing users. Remember that searchers may not see Liked results for every query – in fact, we tried about ten sample queries and was unable to see any results with liked data in them. Nonetheless, Lawrence King of Bing's social team, says, “when [Liked data] does trigger, it's delightful. We are hoping that it will make searching Bing more effortless and enjoyable.” The announcement follows Google's recent social search updates, which is now offering publicly available social recommendations (notably, not Facebook Likes) to its search results. Bing's  is really pushing on its social search features as it attempts to offer more competitive results and gain valuable market share. The company also updated its results with new Bing “tiles” – visual indicators of authority sites that are aimed at helping searchers find the most relevant results.

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