The guys over at AYTM Market Research had recently done a survey in which they ask 400 corespondents on their search engine habits. Overall it showed basically the same information we as SEO marketers have already know but it is nice to see updated data. Here are some of their findings:
- 54% of all polled use the search engines multiple times in a day. I would have expected a higher number on this as I am always on the search engine looking for something.
- The majority of the people polled split their reasoning on why they use the search engines. Searching for specific answers (44%) and general to specific information gathering (43%) were the top ones. Targeting these users can be difficult. However, using content marketing with original articles centered on an industry will help a business provide a diverse archive of content that can satisfy the desires of a vast audience.
- 62% of all polled are satisfied with the results a search engine returns to them. Very satisfied was next with 22%. I think this interesting to hear as a lot of talk in the SEO world has been around the lack of relevancy Google in particular has show over the past year in their SERP (search engine result pages).
- 30% of all polled will not go past the 2nd page when looking at results. Not a big shocker here but I am surprised that it is even that high.
- 27% of all polled will not go past the 3rd page when looking for results. This is a big shocker and very encouraging in terms of your SEO efforts. To say that 57% of all people in this survey are going past the first page of results is great and gives our SEO a chance to still succeed.
- 4% of all people polled only made it through half of the first page results but the 18-24 year olds make up 33% of that. That is twice as much as the next age group so if that is your target market you must take this into consideration when performing your search engine marketing services.
- Just 15 percent of respondents said they scan five pages of results, with 61 saying if they don’t find what they’re looking for they try a new keyword search.
As we know the landscape has been tilted towards Google for years. I do not foresee this changing, but other engines are becoming more popular and valuable traffic sources for businesses.
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